中国医药市场调查研究中心

中心介绍

中国医药市场调查研究中心是一家专业以提供医药市场数据为基础的全方位市场信息和战略咨询的中国本土化服务机构。我中心主要从事国内医疗机构的数据采集与监测、药品市场调研与营销策划、新建医院可行性调研、医疗市场投资项目可行性调研、医疗健康产业相关数据库的建设、推广与数据库营销以及制药企业的并购重组咨询与包装等业务。

我中心每年完成的定性样项目达500多个，专题调研项目200多个，座谈会、深访200余场，然后利用自己的尖端技术，用战略的眼光去诠释这些信息，这些信息经过我们的专家的分析和解释，成为了解医药行业各细分市场的具体状况、了解市场走向、形成市场营销新观点的重要工具。

我中心依托自己强大的资源优势，向国内外用户提供专项市场研究、满意度研究、神秘顾客检测、营销诊断、消费者调查和在线调查等全方位的专业市场研究服务，帮助许多中外著名品牌、组织以及成长型企业完成了多项市场研究工作，并为包括辉瑞、强生、阿斯利康、礼来、罗氏、施贵宝、葛兰素史克等在内几乎所有知名跨国公司提供了涉及新品研发、产品评估与定位、营销调研与策划、流通渠道规划与实施、企业并购策略与运作、企业战略研究等全方位的优质服务。

经过20年的积累、运作，我中心拥有国际化的科学管理制度、全球执行网络、国际领先的专项研究产品以及丰富的行业研究经验，并形成了我们的鲜明特点：勤勉务实、经验丰富、技术领先，同时建立了一套完善的项目运作管理体系，时刻体现“以诚待人，用心做事”的经营理念。

2019年是中国医药市场调查研究中心的战略元年，强强联合的结果必将打造成为一个知名的跨国医药市场研究公司，并向着更高、更远、更强的目标前进！

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The Chinese Pharmaceutical Market Survey Research Center is a domestic professional holistic market information and strategic consultation service institution which specially provides pharmaceutical market data. Our center is mainly engaged in data collection and monitoring of domestic medical institutions, pharmaceutical market survey research and marketing plan, feasibility study for new hospital, feasibility study for medical market investment project, relevant database construction, promotion and marketing of medical health industry, mergers and acquisitions and recombination consultation of pharmaceutical companies, packaging and other services.

Each year, our center completes more than 500 quantitative samples, more than 200 special research projects and more than 200 seminars and in-depth interviews. And then we interpret this information by our leading technologies and strategic visions. Through analysis and interpretation by our experts, such information become an important tool to understand the specific situation of market segments in the pharmaceutical industry, understand market trends and form new marketing ideas.

Based on our powerful resource advantages, our center provides foreign and domestic customers with special market research, satisfaction research, secret client evaluation, marketing diagnostics, consumer survey, online survey and other holistic market research services, assists many famous Chinese and foreign brands, organizations and growing enterprises in a number of market research work and provides almost all well-known multinational companies, including Pfizer, Johnson & Johnson, AstraZeneca, Eli Lilly, Roche, Bristol-Myers Squibb, GlaxoSmithKline, with new product research and development, product evaluation and positioning, marketing research and planning, distribution channel planning and implementation, strategy and operation of corporate mergers and acquisitions, corporate strategy research and other holistic quality services.

After 20 years of accumulation and operation, our center adopts international scientific management system and possesses Global Network, international leading special research products and rich industrial research experiences and features our distinctive characteristics: Assiduity and Practice – Rich Experiences – Leading Technologies; meanwhile our center builds a full set of project operation and management system and embodies the business philosophy of “Honestly Treat People, Carefully Do Work” all the time.

2019 will be the strategy year for the Chinese Pharmaceutical Market Survey Research Center. Based on powerful partnership, our center must become a well-known multinational pharmaceutical market research company and go forward for higher, farther and stronger goals!

组织框架

我中心下设六个部门：项目部、执行部、质控部、研究部、数据服务中心、CATI中心

项目部：负责需求的挖掘、客户对接、项目的宏观管控；

执行部：负责项目的数据的具体采集工作；

质控部：负责数据质量监控技术的设计、后期数据质量的复核；

研究部：负责项目研究设计、报告撰写、研究技术创新

数据服务中心：负责我中心所有医药数据资料的查询、在线订购、订单查询、数据下载等；

CATI中心：负责为客户提供快捷、优质、高效的市场调查、客户邀约、客户回访、电话营销等外呼服务。

核心研究

我中心专注于六大核心研究：

市场研究、产品研究、客户研究、渠道研究、营销研究、满意度/忠诚度。同时，我中心亦可为客户个性化制定优质的研究服务。

研究团队